WHO ARE WE?

We are Flex Factory.

A woman-owned, POC-owned and Australian-made small business, founded in 2019 by two best friends/soulmates:

Lillian Ahenkan A.K.A.FlexMami
– Founder, Creative Director, Product Development, Social/Digital Marketing
– Aries, Enneagram 3, likes DIY, interior decorating, debate and scones

Grace Taotua
– Founder, Logistics, HR, Business Development
– Libra, Enneagram 8, likes tarot, painting, swimming and Zappos (the lolly!!)

We believe that communication, connection and community is the key to a fulfilling life.

We help young women do this through fun, relatable games and tools.

 

WHO ARE WE?

 

 

We are Flex Factory.

A woman-owned, POC-owned and Australian-made small business, founded in 2019 by two best friends/soulmates.

 

Lillian Ahenkan A.K.A.FlexMami
– Founder, Creative Director, Product Development, Social/Digital Marketing
– Aries, Enneagram 3, likes DIY, interior decorating, debate and scones

Grace Taotua
– Founder, Logistics, HR, Business Development
– Libra, Enneagram 8, likes tarot, painting, swimming and Zappos (the lolly!!)

We believe that communication, connection and community is the key to a fulfilling life.

We help young women do this through fun, relatable games and tools.

 


WHAT'S OUR STORY?

 

Flex Factory, the business, was developed after we created our first product, ReFlex: The Conversation Card Game.

ReFlex was conceptualised as an idea for FlexMami's merchandise, in 2017. She wanted something unique and also completely relevant to her brand.

Through building her platform via Instagram, she became known for facilitating deep, insightful and memorable conversations with her audience by using the Instagram Question function.

 

Flex's audience became obsessed and wanted to know how they could replicate conversations like this with their own friends. Fast forward a couple of months, and we decided to turn the questions she had published into a physical card game.

Long story short, one game became two, two games became three, and we decided we should create a legitimate store. Enter, Flex Factory.

Our mission is to show people everywhere the power of intimacy and deep connection through conversations.

Memorable, enlightening, empowering, exciting and game changing conversations.

 

WHAT'S OUR STORY?

 

Flex Factory, the business, was developed after we created our first product, ReFlex: The Conversation Card Game.

ReFlex was conceptualised as an idea for FlexMami's merchandise, in 2017. She wanted something unique and also completely relevant to her brand.

Through building her platform via Instagram, she became known for facilitating deep, insightful and memorable conversations with her audience by using the Instagram Question function.

Her audience became obsessed and wanted to know how they could replicate conversations like this with their own friends.

Fast forward a couple of months, and we decided to turn the questions she had published into a physical card game.

 

 

Grace and FlexMami spent the next few months selling the game through limited drops, packing orders on the couch and selling out within 24 hours every time.

Long story short, one game became two, two games became three, and we decided we should create a legitimate store. Enter, Flex Factory.

As of 2021, we're an online store with products stocked in Sportsgirl, General Pants, Goop, Tibbs and Bones, Gertrude and Alice.

Our mission is to show people everywhere the power of intimacy and deep connection through conversations.

Memorable, enlightening, empowering, exciting and game changing conversations.